The top success tip of writing the advertisement is to grab the viewer’s attention as much as possible. You will discover and learn great tips and inside secrets on writing the successful advertisements in PPC. It is obviously that those tips will help you to write better or even highly successful advertisement in PPC online advertising.1. Write to Your Targeted Audience.The first step of writing the highly successful advertisement is to write your own advertisements directly to your targeted audience. With the better understanding in your market and audience, it is easier to write your advertisements directly to your targeted audience. It is obviously that your advertisements will not success if they can not lead directly to the targeted audience.The real secrets of PPC online advertising are to: (1) identify the small group of people in the market and (2) research effectively and get better understand people in the market.2. Address the Benefits Rather Than Features.There is no doubt that you have to identify the benefits of your products or services, rather than the features of products. It has proven that benefits can lead you to sale, but features can not. It means benefits can sell your products to your potential customers whereas the features only tell your products to them!The real secrets of PPC online advertising are to: (1) list down all possible benefits of your products and (2) emphasize your benefits into your advertisement.3. Insert Your Niche Keywords into Your Advertisement.Inserting your keywords into your advertisement is very powerful and attractive approach. It has proven that if you insert your keywords into the advertisement, the opportunities to increase the click through rate (or CTR) will be opened and grown. With those keywords, it is easier to grab the viewers’ attention.The real secrets of PPC online advertising are to: (1) insert your keywords into the first line of your advertisement in PPC and (2) insert those keywords as much as possible into the advertisement.4. Include a Strong and Solid “Call to Action” Phrase.Another powerful tip is to include a strong and solid “call to action” phrase into your advertisement. For example, you include: “Sign up”, “Register now”, and “Save on”. Otherwise, the prohibited phrase could be: “Click here”, “Visit here”, “Come see” and “Press here”.The real secrets of PPC online advertising are to: (1) include your “call to action” phrase into your advertisement always and (2) do not include the prohibited phrase or break any PPC search engines’ term and use of condition.5. Use the relevancy display URLs.It is great idea to include the relevancy display URLs into your advertisement. Obviously, the more relevancy display URLs are, the more opportunities for people to click on and visit are! You have to use the relevancy and active display URLs.The real secrets of PPC online advertising are to: (1) embed your keywords into your URLs and (2) use the existing and workable URLs only.6. Use Proper Grammar and Correct Spelling.Obviously, you have to use the proper grammar and correct spelling in your advertisement. Without them, your advertisement will look non-professional advertisement.The real secret of PPC online advertising in this tip is to ensure that your advertisements look professional. It is a great idea to review and ensure that you use the proper grammar and correct spelling before submitting your advertisement.7. Ensure that Your Advertisement is Easy to Understand and Straight Forward.The last tip to write the highly successful advertisement is to write your easy-to-understand advertisement. You have to keep your advertisement short, clear and direct to the point. You have a limited space to write your own advertisement. Thus, it is a great idea to keep your advertisement clear, complete and concise.The real secrets of PPC online advertising are to: (1) get better understanding about the products or services you are trying to write ads and (2) keep your advertisements clear, complete and concise.Finally, writing the highly successful advertisements is one of the most significant components for your online business in PPC online advertising. With the highly successful advertisements, the opportunities to increase the CTR in PPC online advertising will open and increase. The real secrets of writing the successful advertisements are: (1) write direct to your targeted audience (2) address the benefits of your products (3) insert your keywords in the first line of advertisement (4) insert a strong “call to action” phrase (5) use the relevancy display URLs (6) use the proper grammar and correct spelling and (7) keep your advertisements clear, complete and concise. Apart from these great tips, all you have to do next is to monitor, track and evaluate your advertisements for improvement in the future.